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Our Brand

AnneeMatthew celebrates more than motherhood. We celebrate Womanhood – especially strong, happy, contented and independent women.

We understand the women of today. A woman like YOU! One who multi-tasks like a maven, who enjoys her freedom of choice, who celebrates her joys and sorrows as part of an interesting yet fulfilling life. You are a woman who is totally inspired, and who takes pride in her appearance as a vital expression of her personality.

AnneeMatthew designs are for YOU! The trend conscious, contemporary woman who knows her style.

Our Philosophy

We believe YOU deserve the BEST! Best value, best quality, best service – ALWAYS!

To make this happen, we strive to keep our costs low. We do not believe in transferring all these costs back to you – and proactive creativity is the key to achieving this objective. Any costs savings are translated to giving you better quality products, enhancing the value that you are paying for. Our materials are well chosen so that your clothes lasts, wash after wash, baby after baby!

We distribute our products through well-known retailers, locally and abroad.

Our Collection

We are not just creating clothes. We are creating styles: styles that will bring out the femininity and charm of the woman in you. Styles that will definitely make you look and feel good.

Our style ranges from casual chic to classy comfort for every mood and move. We only use top of the range natural fabrics, to create looks that can give you understated chic and confidence, while delivering value for money. We focus on clean lines and simple cuts to achieve a ladylike elegance with a hint of sensuality.

At Annee Matthew, we are always seeking out new ideas and inspiration for new styles. We design clothes that are comfortable and functional without compromising style. With more than 10 years of experience in designing clothes for mothers, along with a firsthand knowledge of pregnancy and nursing, we strive to bring you new designs as often as possible.

Our styles are designed with you in mind.

Indulge …. You deserve it!

Our History

Annee Neo, a self-taught designer, started this business after the birth of her second child in 2001. Back then, she decided to breastfeed her daughter 100% after her son was diagnosed with allergic rhinitis. It was a genetic condition and, the only way to help her daughter escape the same, was to boost her immune system. And, the best way was to do this, was to breastfeed her baby for as long as possible. The only problem she had was finding the proper clothes to wear during breastfeeding. Her determination, plus the lack of stylish nursing clothes, prompted her to design her own with the help of her sister-in-law, who was a dressmaker. Soon, a home-based business with kids running around in her home office was established.

For the next 8 years it was a one woman show. With this small home business receiving more and more ”word of mouth” referrals over the years, the time was right to transform into a corporate entity in 2005. Year 2009 marked another remarkable milestone for us. We are proud that to date, Annee Matthew, has successfully penetrated into several major countries of the world. Our distributorships span from Europe, United Kingdom, United States, Canada, Singapore, Australia, New Zealand and Malaysia, with 80+ retailers in the United States alone.

July 2010 marked our official move to our modest 1,400sqft corporate office / warehouse / studio. This move further underscores our belief in our ability to deliver our unique best to our clients.


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