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At AnneeMatthew, we believe that motherhood is one of the greatest journeys a woman can undertake. It’s a time of joy, growth, and transformation, but it can also be challenging and overwhelming. That’s why we’re dedicated to helping mothers feel their best, at every stage.

Who are we?

Our brand was born in Singapore in the year 2000, when our founder was a new mother facing the challenges of breastfeeding. She wanted to create comfortable and stylish clothing that would make mothers feel confident and beautiful during this special time, and so she started a small business from her home.

Today, we’re a mother-daughter team, and our mission is the same as it was over 20 years ago: to help mothers look and feel their best, every day. Whether you’re pregnant, nursing, or post-nursing, we understand the unique challenges you face, and we’re here to support you.


Our best-selling and award-winning nursing bras are loved by moms and non-moms alike. Our specially curated bras are comfortable, durable, and supportive, making them suitable for pregnancy, breastfeeding, pumping, and beyond.

Our clothing is specially curated love and care, to provide the comfort and support that mothers need. And because we know how important it is to be sustainable, we work with local producers and choose suppliers who share our values.


We strive to provide the best clothing for moms through our carefully selected suppliers and sustainable practices. We work with local Singapore producers for better quality control. We support home based and, small businesses, as our choice of garment producers. All clothing are produced in limited quantities, reducing waste and keeping them exclusive.


But our mission is about more than just clothing. It’s about creating a community of mothers who support and encourage each other. We keep in touch with our customers through emails and face-to-face meetings at baby fairs, and we are always here to listen, answer questions, and offer advice.

Join us on this journey of motherhood. Together, let’s celebrate the beauty, joy, and strength of mothers everywhere.

Find Your Perfect Fit

We also provide customized 1-to-1 consultation on how to find a good nursing bra that perfectly fits you! So many mums come to us saying they feel too tight or too loose during their motherhood journey, 90% of the time it’s because they just didn’t find a good fit.  Let us help!


Chat with us for a custom 1-to-1 online bra consultation

[5.5 SALE] CODE LOVE30 | 3 pcs for 30% Off | All Nursing Bras & Wear | No Returns or Refunds

00DAYS: 00HOURS: 00MINS: 00SECS Expired

[LIMITED COUPONS] Discount Code MAYLOVE | 15% Off All Items Storewide | No Returns or Refunds